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2013 Ford Taurus Adds More Affordable Technology

Ford’s updating their Taurus for the 2013 model year to deliver even more refinement, efficiency and style than ever. More technology, improved craftsmanship and advanced driving dynamics are on board for the ride, too.

“We have significantly upgraded Ford’s flagship sedan through obsessive attention to detail,” said Mark Fields, Ford’s president of The Americas. “The new Taurus builds on the transformation we achieved in the 2010 model. Delivering so many upgrades so soon further underscores Ford’s leadership and commitment to delivering high-quality, fuel-efficient cars for our customers.”

 Fuel efficient? You read that right. Notable in the 2013 Taurus’s updates is the addition of a new 2.0L EcoBoost engine that employs turbocharging and direct-injection technology to turn out about 240 horsepower alongside fantastic mileage figures.

The standard 3.5L V6 should generate about 290 horsepower, and has now been fitted with Ford’s slick Twin Independent Variable Cam Timing (TI-VCT) technology for even better emissions and mileage performance.


Smart battery management, deceleration fuel shutoff and electric power steering help trim away at fuel consumption as well. A six-speed automatic transmission with engine-specific gear ratio selection will be standard.


Derrick Kuzak, the automaker's group vice president of global product development, said the styling tweaks were wholly influenced by the new Audi A6. Sure, the new front fascia and LED square around the taillamps are total Audi knock-offs, but what's important to learn from this is that Ford is using the A6 as its target for the Taurus, and with a host of updates for the 2013 model year, Ford's flagship gets one step closer to being an Audi alternative. 
Look for Ford’s MyTouch interface, advanced SYNC functionality and park assist technology as part of the package, too. A new heated steering wheel, multi-contour Active Motion seats, rain-sensing wipers and a rearview camera will also be on board.

Exterior styling tweaks include a more muscular hood, larger wheels and tires as well as revised rear quarter panels that enable the use of larger taillamps. Ford says that without altering overall dimensions, they’ve made the 2013 Taurus look more streamlined and sporty.

Class-leading safety features can also be expected, including a new ‘Curve Control’ system, which can automatically slow the vehicle if drivers enter a corner too quickly. As on the current model, adaptive cruise control, electronic stability control, blind-spot monitoring and collision warning with brake support will also be available.

By offering plenty of selection alongside the various 2013 updates, Ford’s working to ensure there’s a Taurus just right for any shopper. Heated leather seating and all-wheel drive further the model’s appeal to drivers in northern climates.


 The twin-turbocharged Taurus SHO receives numerous updates for 2013 as well, including larger brakes, a specially-calibrated steering system and an enhanced heavy-duty cooling system.

The hardware upgrades are backed by numerous cosmetic tweaks, including a new grille, unique wheels and revised badging.


“The Taurus SHO has always followed the original formula of stealthy sleeper, and the new model is no exception,” said Gordon Platto, chief designer. “We wanted to keep the subtle, understated, yet sporty elegance, but at the same time we knew it was time to even more fully differentiate the Super High Output model from other Taurus series models.”

The performance Taurus benefits from the same interior and exterior tweaks as the standard model, and features a generous complement of advanced technologies as standard, too.  
The first 2013 Taurus models should arrive in Ford dealerships in the spring of 2012.
Pricing will be announced closer to the car's on-sale date in early 2012, and while the 2013 Taurus might not be a perfect competitor to Audi's A6, it's sure to offer similar content (and style) at a much lower price-point.  

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